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AI Liability Insurance for the Businesses Building Tomorrow.

Specialist liability cover for businesses developing, deploying or integrating artificial intelligence — purpose-built for algorithmic bias, data privacy and autonomous decision-making risks that traditional E&O policies don't address.
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01 Why we built this

AI Creates New Value. It Also Creates New Risk.

Standard professional indemnity and tech E&O policies were written for a deterministic world: code that does what it's told, decisions made by humans, processes that can be audited line by line. AI doesn't behave that way.

Algorithmic bias, training-data leaks, autonomous decisions that can't be explained, hallucinated outputs that cause real-world harm — these are AI-native exposures, and most policies in the market either silently exclude them or treat them as optional add-ons. AI Protect is purpose-built for the way AI businesses actually create and inherit risk.

02What's covered

Cover, in plain English.

Every AI Protect policy is built around the AI-specific exposures traditional liability cover misses.

Algorithmic Bias & Discrimination

Liability arising from biased AI outputs — hiring decisions, credit scoring, content moderation, pricing — that result in discriminatory outcomes against protected classes.

Data Privacy & Training-Data Breach

Cover for liability arising from inadvertent disclosure of personal or confidential data via model outputs, training-data extraction attacks or model inversion.

Autonomous Decision Errors

Liability where an AI system makes a decision — without human-in-the-loop review — that causes financial loss, physical harm or regulatory breach to a third party.

Hallucination & Output Liability

Cover for damages caused by factually incorrect, misleading or fabricated AI-generated outputs — including legal advice, medical guidance, financial recommendations and editorial content.

IP Infringement (AI-Generated)

Liability where AI-generated output inadvertently infringes copyright, trademark or trade-secret rights — including outputs derived from training on protected datasets.

Regulatory & Compliance Defence

Defence costs for proceedings under emerging AI regulation — EU AI Act, US state-level AI laws, ASIC AI guidance and similar — including investigation, expert witnesses and counsel.

Vendor & Third-Party AI

Indemnity protection where a third-party AI service you integrate (foundation model, fine-tuning provider, AI API) causes liability to your end users — closing the supply-chain gap.

Notification & Crisis Response

Cost of regulatory notification, public communication and PR/crisis-management when an AI incident becomes public — including model recall and remediation engineering.
03 Why this is different

AI-Specific. Regulatory-Ready. Lloyd's-Backed.

AI Protect was built from a blank page — not bolted onto an existing tech E&O wording.
01

AI-Specific Coverage

Cover language drafted for actual AI failure modes — bias, hallucination, training-data leakage, autonomous-decision errors. Beyond standard tech E&O. Beyond bolted-on cyber.
02

Regulatory-Ready

Aligned with the EU AI Act, US state-level AI laws and emerging Australian guidance. Defence cost cover anticipates the regulatory landscape AI businesses will be operating in 2026 and beyond.
03

Lloyd's-Backed Certainty

Backed by Lloyd's of London syndicate capacity. Globally recognised security with the world's most experienced specialist underwriting community standing behind every policy.
04 Who this is for

Built for businesses where AI is
core, not optional.

If your product, decision or client outcome depends on AI — your insurance should know that.
AI developers — foundation models, vertical AI products, fine-tuning & deployment platforms
SaaS & platforms integrating AI — anywhere AI generates customer-facing outputs or decisions
AI consultancies & system integrators — implementation, training data curation, model evaluation
Healthtech & fintech with AI components — diagnostic AI, credit decisioning, robo-advice
Legaltech, edtech & advisory tools — wherever AI output influences professional decisions
Generative AI & content platforms — including image, video, voice and text generation
04 Who this is for

Register your interest.

Be among the first to access PU AI Protect at launch. We'll be in touch with rate information, broker access and pre-launch pricing.
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02 7229 2250
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